By Kemo Kanyi
A day long briefing on “international conference reporting” was recently organized by the media team of the Organisation of Islamic Cooperation (OIC) ahead of its summit slated to run in May.
This is part of preparations for the Gambia to host the OIC Summit which is the second largest intercontinental gathering of world leaders.
Yankuba Dibba, the Chief Executive Officer (CEO) of OIC Gambia, addressing the gathering reminded the journalists of their role towards the achievement of the intercontinental summit.
“Take ownership of this event. Without you, the event wouldn’t realize its objectives. Already, the media space is highly toxic. There are people who take advantage of modern media, not to inspire, not to create possibilities for young people and women, but rather in unfortunate ways,” he advised.
He adds that Gambia is expecting to host about 3,000 people from different continents, and their perception about the country when they leave will be paramount. “This includes kings, presidents, ambassadors, media personnel, and other dignitaries.”
For his part, Nfally Fadera, head of brand and communications at the OIC, underscored the importance of the country taking advantage of the event. “The OIC is spread across four continents. Collectively, the population spans between 1.8 billion to 2 billion people. So, during the period of the summit, there will be huge global attention on the Gambia. So, I usually tell people it is one of the single biggest PR opportunities for us,” he remarked.
“It’s a make or break moment for us. So it is up to us as people to see and design how we want to handle or approach this issue. There are two ways to it. It’s either we take advantage of it, make the basis of it, or squander the opportunity. I think as a country and as a media fraternity, you are indeed ready to make sure Gambia leverages on this opportunity,” he added.
Alasana Tunkara, Chairperson of the OIC media subcommittee, highlighted that the event would have positive impact, the cultural displays and a lot more. He adds that the event can attract investors into the country, too.
“It is a momentous occasion that highlights Gambia’s growing statue and influence on the global stage. It underscores our nation’s ability to convene and facilitate crucial conferences among international leaders. Fostering cooperation on solidarity on issues of mutual importance,” he said.
“This solidly signals the Gambian’s commitment to regional and international collaboration for peace, development, and prosperity. Furthermore, the significance of hosting such a prestigious event on the Gambian soil cannot be overstated. It provides us with a unique opportunity to showcase our rich cultural heritage, our renowned hospitality, and our capacity to organize and host large-scale international gatherings.” “This Summit is not just about diplomatic engagements. it is about showcasing The Gambia’s potential as a destination for investment, tourism, and meaningful engagement with the global community,” he highlighted.
Meanwhile, 57 heads of states and governments are expected to attend the OIC Banjul summit. The Gambia remains the chair of this gathering until the next three years after the May 4-5 gathering.