Written by: Omid Wisdom
The fashion industry, once a fortress of youth-centric ideals, is experiencing a revolution. Historically, it has been a space where youthful exuberance dominated, and older women were often overlooked, relegated to the background as mere spectators. Yet, the last decade has marked a turning point, as matured women have stepped into the limelight, reclaiming their space on runways, in campaigns, and in the boardrooms of fashion houses.
A New Era of Representation
The growing visibility of matured women in fashion is not just a passing trend; it is the dawning of a new era. The industry, once obsessed with the young, is now making room for those with age, experience, and a unique sense of style that only time can cultivate. Icons like Iris Apfel and Carmen Dell’Orefice have redefined beauty standards, proving that style is timeless and that age is an asset, not a limitation.
Wisdom Worldwide: Bridging the Gap
Amidst this global shift, the Gambian-based company Wisdom Worldwide has emerged as a beacon of innovation and inclusivity. Founded in 2020 by Omid Wisdom during the COVID-19 pandemic, the company initially focused on a variety of creative services, including voice-overs, music production, and writing. The lockdown provided an unexpected opportunity for Wisdom to consolidate these services under one roof, leading to the birth of Wisdom Worldwide’s model management, coaching, and branding branch in 2021 and 2022.
This new venture quickly made its mark, working with in their 20’s models such as Bintou Ndure, Sally Jatta, and Majula Joof, whose transformative journeys became a source of inspiration both locally and internationally. These women, now local stars in their own right, exemplify the possibilities that arise when passion meets opportunity—a hallmark of Wisdom Worldwide’s ethos.
Deborah Jainaba Sawyerr: A New Chapter in Mature Modeling
As the world continues to embrace the beauty of age, Wisdom Worldwide is introducing its newest model for 2024, Deborah Sawyerr. A British Nigerian and adopted Senegambian, Deborah or Jainaba as many of her Gambian friends and fans call her, epitomizes the elegance, grace, and resilience that the modern fashion industry is beginning to recognize and celebrate.
At a certain age, many women may feel that their best years are behind them, particularly in an industry that has historically equated beauty with youth. However, Deborah stands as a powerful reminder that life after 50 can be just as vibrant, fulfilling, and stylish as any other chapter. Her journey is a testament to the idea that women can continue to evolve, grow, and redefine themselves, no matter their age.
For companies seeking a mature model to serve as a brand ambassador, a muse, or the face of their fashion, corporate, or lifestyle brands, Deborah Sawyerr represents a perfect blend of timeless beauty and modern relevance. Whether for activewear, afrocentric women’s lifestyle brands, vintage fashion, or organic skincare, Deborah’s presence brings a unique touch of elegance and authenticity.
The Future of Fashion: A Place for Everyone
Wisdom Worldwide’s commitment to nurturing diverse talent is a reflection of the broader changes within the fashion industry. As brands like Dolce & Gabbana, Celine, and The Row increasingly feature older women in their campaigns, it’s clear that the definition of beauty is expanding. The future of fashion lies in its ability to embrace diversity in all its forms—age, race, body type, and beyond.
Matured women bring a wealth of experience, wisdom, and individuality to fashion, qualities that enrich the industry and challenge outdated stereotypes. The rise of mature models like Deborah Sawyerr is a sign that the fashion world is beginning to understand that beauty is not confined to youth—it is a lifelong journey.
A Call to Action
As the fashion industry continues to evolve, it must fully commit to celebrating the beauty and style of women of all ages. Wisdom Worldwide, with its focus on mature modeling, is leading the way, demonstrating that age is not a barrier but a badge of honor. For those in need of a model who embodies these qualities, Deborah Sawyerr is the perfect choice.
The future can only get brighter as Wisdom believes more matured models will take the bold step of coming forward and pursuing their dreams.
To learn more or to work with Wisdom Worldwide, interested parties are encouraged to reach out via Instagram at @_wisdomworldwide or through email at wisdomworldwideinc@gmail.com. The world is ready for a new era of fashion—one that is inclusive, diverse, and celebrates the timeless beauty of all women