By: Fatou Krubally
Yonna Group, a pioneering Gambian company deeply rooted within the local community, recently unveiled a monumental achievement aimed at revolutionizing the availability and affordability of rice across the nation.
The company’s unwavering commitment to sourcing only the highest quality products from esteemed international suppliers has resulted in a staggering 14,500 metric tons of premium 100% broken rice from India at the Banjul Ports. This remarkable feat equates to nearly 600 containers or 290,000 bags, each weighing 50kg.
With this historic rice consignment, Yonna Group has solidified its position as a leading provider of essential food items in The Gambia, ensuring that every Gambian has access to top-grade rice at affordable prices. The company’s ethos of maintaining superior standards in every aspect of its operations, from sourcing to distribution, underscores its unwavering dedication to both quality and accessibility. This latest development marks a significant milestone in Yonna Group’s mission to elevate the socio-economic landscape of The Gambia and uplift local communities through the provision of essential food items.
At a press conference held to announce this historic milestone, Khadijatou Danso, the communication officer at Yonna Group, expressed the company’s dedication to providing accessible and affordable rice to all Gambians, stating, “Our commitment to high standards remains unwavering as we source from reputable international suppliers to meet or exceed global quality benchmarks.”
General Manager Momodou Barrow emphasized the significance of making rice accessible to all, noting, “If you’re buying rice from Yonna, you’re saving about D300, ensuring that our products are affordable to all Gambians.” He also commended the government for their support, stating, “We have to commend the government for their intervention and we hope that this will continue to positively impact local businesses.”
Molamin Fatty, the group head of marketing at Yonna Group, reiterated the company’s focus on affordability and accessibility, affirming, “We are committed to providing quality products at competitive prices to ensure every Gambian can benefit from our offerings.”
In a local language address, Fatou Cham, the head of business development and customer service, reassured the public that Yonna Group is here to make life easier. With open doors at Yonna Enterprise, Cham encouraged individuals to seek assistance and support from the company wherever they may be. Through its various services and products, Yonna Group aims to create a seamless experience for all customers, ensuring that no one has to worry about essential food supplies.
During the press conference, influencers like Kitabu and Alagie Bora also voiced their support for Yonna Group, praising the affordability and quality of the rice products. Their endorsements further solidified Yonna Group’s standing as a trusted provider of essential food items in The Gambia.
Yonna Group’s unwavering dedication to providing affordable, quality rice and other food products is reshaping the market in The Gambia. With a strong focus on community empowerment, sustainable development, and customer service, the company is paving the way for a brighter future for all Gambians. As influencers like Kitabu and Alagie Bora attest to the affordability and quality of Yonna Group’s offerings, the company’s impact on the local economy and food industry continues to thrive, setting a new standard in the market.
