By Yunus S. Saliu
The Gambia has been urged to replace the term ‘off-season’ with ‘all-season’ when describing its tourism sector, following recommendations from the recently concluded ECOTOUR 19-29 Training Support Program.
The training, organized by the Economic Community of West African States (ECOWAS) in collaboration with the Institute of Travel and Tourism of The Gambia (ITTOG) under the International Centre for Responsible Tourism West Africa (ICRT-WA), emphasized the need to reposition The Gambia as a year-round tourist destination.
Speaking at the closing ceremony at Badaji Hotel, Kololi, Dr. Tony Elumelu, Director of the Private Sector at the ECOWAS Commission, underscored the importance of this shift in terminology.
“We believe that the term ‘off-season’ should be replaced with ‘all-season’. This is one of the key takeaways from this training, emphasizing that tourism in The Gambia should be promoted as a year-round experience,” he stated.
Dr. Elumelu further encouraged Gambians to explore intra-regional and African tourism opportunities to maximize the long-term benefits of the capacity-building initiative.
Ma’am Ndeye Tabara Touray, the Director of Regional Integration and Head of the ECOWAS National Office in The Gambia, expressed appreciation for ECOWAS, particularly the Commissioner for Economic Affairs and Agriculture, for supporting the initiative. She also acknowledged the private sector team, trainers, and participants for their contributions to the workshop’s success.
“The training has not only provided valuable insights into the effective implementation of regional tourism policies but has also fostered collaboration among stakeholders,” she noted.
She stressed that the future of tourism in The Gambia and the ECOWAS region depends on sustainable practices, capacity building, and regional integration.
“The growth of tourism will contribute not only to economic development but also to cultural exchange, job creation, and environmental conservation. It is essential that tourism remains a key pillar in the region’s growth and prosperity,” she added.
The ECOTOUR 19-29 training workshop, held from March 17 to March 21, 2025, aimed to enhance the capacity of tourism officials to understand ECOWAS legal frameworks and regulations while promoting collaboration among stakeholders.
With the recommendation of the all-season approach, The Gambia seeks to redefine its tourism narrative, attracting visitors year-round and strengthening its position as a leading travel destination in West Africa.
